With the current tight labor market, attracting and retaining talent is more important than ever. Currently, three generations are present in the workplace: Generation X (1965 – 1980), Millennials (1981 – 1996), and Generation Z (1997 – 2012). Each generation has its own preferences and expectations. But how do you create a work environment that is appealing to different age groups?

1. All generations prefer working in the office

Generation Z comes to the office to meet and connect. Although they have grown up in a digital world, they have a need for personal interaction. Besides the physical appearance of an office, the atmosphere is crucial for this generation. Despite being accustomed to remote work, many prefer to spend part of their workweek in the office.

Millennials have experienced the transition to flexible work. Yet, they prefer face-to-face communication with colleagues. While they recognize the benefits of remote work, they see the office as an important space for creativity and team dynamics. Creating a positive atmosphere in the office is crucial for Millennials; it helps them not only to be productive but also to build strong relationships with their colleagues.
Generation X approaches office work with a pragmatic mindset and values professional interaction. This generation, which has witnessed the transition from analog to digital, sees the office as a place for efficient collaboration and knowledge sharing. They appreciate flexible work but often value the structure and routine that an office environment provides more. For this generation, the office atmosphere is important, but with an emphasis on productivity and goal orientation.

2. Diversity promotes creativity

Diversity and inclusion are critical themes in the modern workplace. The emergence of different generations within organizations has led to a shift in how diversity is experienced and valued. Aart Bontekoning, a social psychologist and PhD in “generations in organizations,” explains how generations influence the social evolution of organizations: “In many larger organizations, cultural diversity is greatest among the youngest generations. Their experiences with a mix of cultures are predominantly positive. ‘Those different perspectives particularly stimulate our creativity,’ they said.”

Generation X has a pragmatic approach to diversity and often views it as a business necessity. While they acknowledge the importance of diversity, they sometimes struggle with the rapid changes in this area. In contrast to Generation X, Millennials see cultural diversity as a given and essential part of a healthy work environment. They have grown up with the internet and globalization, giving them a broader worldview and actively seeking diverse work environments.
Generation Z has the most progressive view on cultural diversity. They see diversity not only as normal but as necessary for success and innovation. Aart Bontekoning emphasizes that it is ineffective when one culture dominates: “Being open to different perspectives can foster creativity.”

However, differing perspectives can sometimes lead to tensions in the workplace. Older generations may perceive the emphasis on diversity as excessive, while younger generations feel that their older colleagues are not adapting to changes quickly enough. Bontekoning points out that being open to different perspectives not only leads to a more inclusive work environment but also to a more innovative one. When employees feel surrounded by a diversity of ideas and backgrounds, they can develop new approaches and solutions that might not otherwise emerge.

3. Caring for wellbeing and a healthy lifestyle

All generations in the workplace value their personal lives highly. A good work-life balance is crucial for them. Therefore, space for movement and relaxation in the office is important for each generation. But merely having a ping-pong or football table is not enough. Organizing weekly yoga classes, sports activities such as lunch walks, or social initiatives like team outings or informal gatherings can contribute to a pleasant work atmosphere and positive wellbeing. In addition to these initiatives, the layout of the workspace also plays a role in supporting employee wellbeing. Consider standing desks, sports facilities, and changing rooms for those who bike to work.